JALEN GRAVESANDE

Spearheaded day-to-day project delivery for music, media, talent, and consumer-brand ventures, coordinating production, marketing, paid media, and external specialist teams with budgets up to £150k, negotiating artist fees and contracts.

Directed the successful £150k Summer Walker / Soul On The Block launch around sold-out London O2 dates, managing all logistics from artist requirements to PR amplification.

Oversaw artist management and campaign delivery for Madison B, generating over 3M streams and growing Instagram from 100k to 180k (80% increase) and TikTok from 200k to 305k (52.5% increase).

Executed a six-month 'Locked In' campaign, investing £4.5k to generate £15k+ revenue and 30k+ user-generated visual creations across Instagram and TikTok.

Developed and launched the rollout for 'Boring' feat. TeeZandos, driving 5M TikTok views, 386.9k likes, and 22.7k shares, sparking a trending X news discussion.

Secured significant editorial/DSP support including Spotify New Music Friday UK cover placement, Apple Music placements, and BBC Radio 1Xtra activity.

Successfully recovered and completed a disrupted EP production, organizing assets, appointing replacement personnel, and coordinating mixing/mastering to meet revised deadlines.

Managed the rebrand and planned launch of Don Beauty, a fragrance-led beauty venture, coordinating positioning, creative direction, and go-to-market strategy.

Co-founded and led a creator-led entertainment brand, overseeing brand strategy, social media, production, partnerships, and talent operations from launch.

Grew TikTok from 0 to 75k followers in 12 months, generating 30M+ views and 5M likes, and increased Instagram following from 0 to 10k through integrated content and community strategies.

Project-managed YouTube, short-form, and livestream formats from concept to rollout, coordinating up to 15 outsourced contributors.

Secured and managed brand/entertainment partnerships with Spotify, Universal Records, Columbia Records, and Ed Hardy, achieving individual deal values up to £20k.

Led talent liaison and guest acquisition for high-profile features including Stefflon Don, B Simone, and Darkoo, alongside managing overseas appearances and sold-out hostings.

Co-founded and scaled a social media marketing and talent management agency, growing annual revenue from early-stage turnover to approximately £1m within four years, including expansion into the US market.

Managed 5-7 employees at peak, allocated departmental budgets, and oversaw a roster of approximately 50 talent, activating hundreds of additional creators across brand campaigns.

Led talent management, partnerships, PR, and business development for major brands including Jordan, Fenty Beauty, Dior, Puma, Nike, Vogue, SKIMS, and PrettyLittleThing.

Founded and invested in the agency's modeling division, developing talent for London and Paris Fashion Weeks and securing co-management/mother-agency arrangements.

Built the agency's social presence from 0 to 18k Instagram followers and supported successful casting of two talents on ITV's Love Island.

Progressed from self-taught event videography to professional directing, producing, shooting, editing, and creative direction across music, broadcast, fashion, and branded content.

Served as Head of Digital for the MOBO Awards in 2020 and 2021 via Hypebrid, producing, shooting, and editing social and YouTube content with 24-hour turnaround cycles.

Directed launch content for BBC podcasts 'Constantly Evolving' and 'Pressed', featuring high-profile hosts Nella Rose, Adeola Patronne, and Mariam Musa.

Acted as Assistant Director on the Hypebeast x Balmain B-EAST sneaker campaign and produced music videos for artists including Kojo Funds and Midas The Jagaban.

Selected for a competitive London Film School / LDN Filmmakers / Chocolate Films programme in 2019, leading to a group short film screening before a private Blue Story screening.

Co-founded an event-tech concept combining ticketing and social/community features, contributing to product concepting, screen design, user testing, and R&D team liaison.

Pivoted into live events to fund product development, delivering 30+ events across multiple UK cities and building a 10,000+ customer email database.

Scaled from an 800-ticket first event to multi-city Freshers campaigns with venues up to 3,000 capacity, generating £30k+ revenue and £20k profit from one five-event campaign.

Led end-to-end event operations, including venue negotiations, marketing, promotional teams, and creative asset management.

Brokered Wavelist into a 20% stake in Gran Canaria festival Dusk Til Dawn, generating 1M+ promotional content views and selling 1,000 tickets in five days, producing £250k gross ticket revenue before cancellation due to COVID-19.